You're officially in.
Congratulations and welcome to the Sales Redefined: Build Trust, Solve Problems experience!
You’re now officially part of the first 2025 cohort—a group of driven, growth-minded professionals committed to redefining what sales can look and feel like.
Be sure to bookmark this page. It includes all the details you'll need to prepare for and arrive at Sales Redefined this September.
We'll be returning to a favourite venue of ours, the Sandman Hotel. If you're staying on-site with us, don't miss out on the gorgeous amenities the hotel has to offer. Here are some additional travel resources:
We’re honoured to have you join us, and we can’t wait to support your sales leadership transformation!
To your continued success,
Jeff Walters
We recommend business casual wear. We prefer collared shirts and no ripped jeans. At this time of year, Hamilton, Ontario averages about 14-22 degrees Celsius. We recommend opting for versatile attire that can adjust to fluctuating temperatures throughout the day.
8:15–9:00am: Registration + Coffee & Networking
9:00–10:30am: Welcome, Expectations & The State of Sales Today
10:45–12:00pm: Redefining Sales: Share, Serve, Solve Framework
1:00–2:30pm: Understanding Trust in the Sales Process
2:45–4:30pm: Crafting Your Sales Story (Practical Workshop)
8:30–10:00am: Buyer Psychology & the Trust Gap
10:15–11:45am: Listening to Learn: The Art of Discovery
12:45–2:00pm: Guest Speaker (30 min) + Q&A: Modern Sales Success
2:00–4:30pm: Building Better Questions (Live Practice + Feedback)
8:30–10:00am: Presenting Without Pitching
10:15–11:45am: Frameworks for Problem-Solving Conversations
12:45–2:00pm: Guest Speaker (30 min) + Q&A: The New Buyer Mindset
2:00–4:30pm: Role Plays & Real-World Scenarios (Coached)
8:30–10:00am: Objections, Resistance, and the Trust Lens
10:15–11:45am: Authentic Follow-Up Strategies
12:45–2:00pm: Guest Speaker (30 min) + Q&A: Selling With Purpose
2:00–4:30pm: Feedback Circles: Peer Review + Mentor Insights
8:30–10:00am: Personal Sales Action Plan Development
10:15–12:00pm: Presentation Prep + Peer Collaboration
1:00–2:00pm: Final Presentations
2:00–2:30pm: Certificates, Closing & Next Steps
Office: #300- 1100 Burloak Drive, Burlington ON L7L 6C7
Call: 289-821-4869
Email: [email protected]
Site: waltersandassociates.ca