WALTERS AND ASSOCIATES
Walters and Associates - A Human Transformation Company
Stop Selling.
Start Sharing.
sales redefined - a one day intensive
You didn’t build your business to become a professional pitchperson. You built it because you’re excellent at what you do. This is one focused day that teaches you to sell the way Walters & Associates does everything else: Human First.
September 29, 2026 - Burlington ON
12 Seats Available- Small by Design
Sound Familiar?
The energy that built your business isn’t the
energy that will grow it.
You started out as an expert, and maybe the only one who could do what you do. Referrals came easy. Then the well ran a little drier, and now you’re staring down a version of your business that only grows if you actively sell it. Not with pressure. Not with a script that makes your skin crawl. With something that actually sounds like you.
our foundation
Long before Sales Redefined existed, Walters & Associates was doing one thing: helping people and the businesses they build get unstuck. Selling is just where that work becomes visible — in the conversations that grow a business, or don’t. This program is built on the same foundation as everything else we do.
“We’ve always been in the business of human transformation.”
Your companion for the day
Stop Selling, Start Sharing
by Jeff Walters
This program is built around Jeff’s second book — the philosophy behind Sales Redefined, distilled onto the page. Every seat includes a copy, so the shift you make in the room is one you can keep returning to.
included with every seat
One Day. Three Shifts.
How the day unfolds
Morning
Share
Communicate what you do with confidence and connection — without the pitch.
.
Midday
Serve
Lead with real curiosity. Ask the questions that put people before pressure.
Afternoon
Solve
Turn honest conversations into real solutions — and close with integrity.
exact schedule shared upon registration
is this you?
Who this day is for
THIS IS FOR YOU IF
You built this business on your expertise, and referrals alone aren’t cutting it anymore.
Your “new business” energy has worn off, and selling now feels like a job you never signed up for.
You want to grow without becoming someone you don’t recognize.
You can give one full, focused day to your own growth.
this isn't for you if
You haven’t started a business yet.
You’re looking for high-pressure closing scripts or manipulation tactics.
You want a quick script, not a shift in how you think.
You’re not willing to look honestly at how you currently sell.
MEET YOUR INSTRUCTOR
Jeff Walters
Founder, Walters & Associates · Author of Unmasking Your Authenticity and Stop Selling, Start Sharing
Jeff has spent 30+ years building businesses and helping other people build theirs — as a leader, a coach, and, long before either of those, as someone who had to learn to sell without losing his sense of self. Sales Redefined is what he wishes someone had handed him thirty years ago.
“This isn’t about tactics. It’s about becoming someone people trust enough to buy from.”
FROM PAST PARTICIPANTS
People who've done the work
Jeff is such a wonderful speaker! The message he brings is so very useful and inspiring! I highly recommend his expertise for any business owner!
Joy Webster
TWD
Changes your mental mindset about your business and doing things to make you more efficient and profitable.
Nicole Reynolds
Nicole Reynolds Mortgages
Go! If you want insight into how to make your business successful (or more successful), you need to go. Seriously! Just go!
Heather Swann
Plan(t)Wise Garden & Landscape Design
It was very informative and gave me great ideas to help with my business start-up. Made me really think about things I need to consider as I grow my business.
Alishia Lavalee
Lavalee Legal Services
I have had the opportunity to work with Jeff personally as well as with mutual clients. Jeff's ability to target the foundations of a business and foster transformational change is remarkable. I highly recommend Jeff to professionals in any industry who want to take seriously their potential to get the most from the time they invest into their business!
Michael Liddiard
Liddiard Law
Jeff’s exceptional ability to curate thought-provoking discussions created an environment ripe for collaboration and innovation. His insights into emerging trends and strategic thinking challenged us to rethink our approaches and inspired new ideas that we could take back to our organizations.
Kyle Young
Kyle Young Financial Services
what's included
Reserve your seat
A full day, in person, with Jeff Walters
Session workbook and materials
A copy of Stop Selling, Start Sharing
A small room by design — 12 seats only
$497 per person* (groups of 3 or more $397 per person)
questions
A few things people ask
Who is this actually for?
Business owners who built something on their own expertise, and are past the point where referrals and hustle alone keep it growing. If you’re still validating your first idea, this isn’t the right day for you yet.
What’s the investment?
$497*+HST per person, which includes the full day, materials, and your copy of Stop Selling, Start Sharing. (Groups of 3 or more - $397 per person)
Where and when is it held?
Tuesday September 29, 2026 at our Burlington Headquarters/Training facility- 3050 Harvester Road in Burlington. Details are confirmed upon registration.
Is this different from the full Sales Redefined program?
Yes — this is a one-day intensive built from the same Share, Serve, Solve framework, for owners who want the shift without a week away from their business.
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Ready to stop selling and start
sharing?
12 seats. One day. A different way to grow.
Office: #102- 3050 Harvester Road, Burlington ON L7N 3J1
Walters and Associates